About Us

At Rose Street Advisors, our team of experts is dedicated to helping people plan for and maintain a bright future. We work hand-in-hand with our clients—business owners and their leadership team, affluent families and high-income professionals—to reach their financial goals all under one roof.  

For more than 75 years, our firm has been dedicated to putting people first. Through our comprehensive approach, we advise on employee benefits, life insurance, investment management and retirement plan strategies to ensure that our clients, their families and employees are well-taken care of both today and for generations to come.

As the only West Michigan member of the M Financial Group, we’re proud to offer our clients proprietary products that have the “M” advantage of lower pricing and increased service as a result of this prestigious partnership.

PEOPLE FIRST.

Our History

The Rose Street story begins decades before our doors ever opened for the first time. In 1940, Robert Scott, an insurance agent with Connecticut Mutual, sold life insurance policies to a husband and wife that would make an impact on their family still to this day.

In 1948, the unexpected and untimely death of the husband resulted in a claim on the insurance policy purchased only eight years prior. The proceeds from this policy helped his wife raise their son and pay for his college education. The young man, being inspired by his parents’ wisdom in purchasing the life insurance policy, committed his career to the business and perfected his craft under the wings of some of the best in the industry.

This young man is Rose Street Advisors’ founder, Principal and CEO Emeritus, Erwin “Butch” Doerschler.

Doerschler first joined the Scott Agency after graduating from Western Michigan University and then, in 1987 under the name of Scott, Doerschler, Messner & Gauntlett (SDMG), he and his partners built a talented team focused on planning for the future to impact the lives of others who may end up finding themselves in an unexpected situation. Throughout a series of mergers and buy-outs, they operated within companies like First of America, National City Bank and PNC.

In 2010, Butch purchased National City Insurance Group (Michigan) from PNC and named the new company Rose Street Advisors, keeping the life insurance, employee benefits and the wealth management teams in place to continue serving their loyal clients.

Today, Rose Street Advisors continues to expand with seven principal owners—Butch Doerschler, Carl Doerschler, Rob Hunt, Terri Harding Lahr, Kevin McPherson, Craig Platt and John Schuemann—leading a team doing so much more than just life insurance. The continued success of the firm is simply because they’ve helped people.

The dedicated advisors at Rose Street are passionate about taking care of the client in both traditional and non-traditional ways. From managing employer-sponsored healthcare and retirement plans, to working with business owners and key executives on financial and leadership succession; to managing individual investment portfolios and utilizing life insurance to strategically offset estate tax burdens, they work collaboratively, collectively and cohesively. After understanding the challenges, opportunities and risks with each individual client, the team strategizes together and tailors a plan that best fits their needs.